What Happened To Eat Drink Paleo?

Hello, my dear readers and followers!

In case you missed my announcement email or social media stories, and you’re wondering about this somewhat familiar but a different website, here is the story.

After seven or so years of running the Eat Drink Paleo website, I have decided it’s time for a change.

I’ve been thinking about this for over a year and going back and forth with my decision. My head was telling me ‘It’s too risky! What if people don’t like it? Your blog will never recover…’ and more of similar self-doubting thoughts.

But, in my heart, I knew it was time to shake things up.

My new brand – which has actually always been ME – and the name of my blog is changing to Irena Macri | Food Fit For Life. You will see the same name changes rolled out across my social media channels. Big thanks to Jon from Ellipse for helping me with the new logo and branding.

Why change?

I love the paleo diet and I will continue to create many paleo-friendly recipes but I want to expand my boundaries.

I don’t want to be attached to any one diet but instead focus on sharing recipes that are healthy, nutritious and have that Irena Macri twist that I know so many of you love and enjoy.

Most of you know about my 80/20 approach to paleo and I feel like you only get to see the 80 per cent of what I cook. I want to show you the other 20 per cent. I want my own dietary approach and healthy living ethos to be accurately reflected in what I share with you.

My view is that we can take the best from the paleo, low-carb, plant-based and raw diets and create something that is truly healthy, long lasting, sustainable and enjoyable. I feel like Eat Drink Paleo as a name didn’t capture the whole concept.

Plus, I know that many of you use my recipes not because they are paleo or non-paleo but because you like my style of cooking. I want to show you more of me and to feel comfortable sharing everything I cook: corn, peas, quinoa and butter.

Finally, I have always been the face of Eat Drink Paleo but at the same time, I was hiding behind the brand and kept myself a little removed due to my private nature.

I have decided to put my big girl pants on and own my name and my brand. I am going to be unapologetically Irena Macri!

What’s new on the website?

All my content (500+ recipes and posts), books and eBooks are on this website and you will be able to access them as per usual. If you have any bookmarks or links, they should redirect to the same content here.

As I mentioned, the majority of the recipes will still be paleo-friendly but I will venture into other territories. My focus will always be healthy, real food that you and your body will love. It’s about food fit for life!

The website was rebuilt from scratch and I have worked with an amazing team of experts to make sure it’s faster and easier to navigate. The site is now really fast and I’ve streamlined a lot of the elements to focus on what’s important to you – great recipes! You will find a more comprehensive navigation menu and a lot of new recipe categories.

I expect a bit of turbulence to begin with. Due to the size of the site, it will take a bit of time to update everything but I will get there eventually. If you find any errors or things are out of place, please email me at [email protected] or DM me on social media.

I am still running the same Facebook group, although my Facebook page, Pinterest and Instagram names are different.

One more surprise!!!

As part of my grand transformation, I have decided to completely open my paleo reset program. From now on it will be free! 

Am I crazy? Maybe!

The reason for this is simple. I have this amazing, well-crafted program with lots of great recipes and guides but it stays reserved for people who are able to pay for it. Not everyone can.

So many people have already benefited from the program and I am so grateful to everyone who purchased it. But, I want to help more people. Like A LOT more people! Plus, there are so many paid online programs out there and truly, the world doesn’t need another one. 

Instead, I want everyone to be able to access and use the content. So, if you’d like to check it out, simply register your email here to get access to all 8 weeks worth of meal plans. Some of the most popular recipes from the program will also be available on the blog in the future for everyone to try. If you’re currently signed up to one of the plans, an email is coming your way about how to access them!

My printed books and eBooks will still be available for sale. Yes, I am thinking of doing another printed cookbook but not sure when or what it will be yet. I appreciate so many people asking.

So, that’s the story. The new site is live and I hope you like the changes.

I want to thank you for reading my blog, cooking my recipes and following my journey. I would not be where I am today without my audience. I realise that some people might unsubscribe and stop coming to the website. I will be sad to lose them but I totally understand. Most people don’t like change and it can make them feel uncomfortable even though it’s someone else’s transformation. It’s okay and I’ve made peace with it.

As always, if you have any feedback or suggestions for what you’d like to see on the blog, let me know! I love hearing from you.

With love,
Irena